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The idea: salon-quality nails for at home

Fast, beautiful nails, whenever and wherever we want, in salon quality or better! This was our goal because we were frustrated with the time-consuming artificial nail and manicure routine. As beauty experts, we know the material and the needs of our customers in order to create the new generation of light, simple manicures for at home that really work and are affordable. Beautiful nails are an attribute of beauty and so we started making our first “Pop-On Nails” in 2017.


Press-on nails have been on sale since the 1980s. However, these were always too thick, too artificial and ultimately too short-lived for us - even despite various further developments in the industry.

The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .

The NAILD nails look and feel like real ones. And best of all: The innovative NAILD Press-On nails look like gel nails or acrylic nails and last up to two weeks and can be reused up to four times! In addition, they are cruelty-free, vegan and made from 89% recycled materials (pcr-recycled materials)


Our mission at Naild is to give women the opportunity to care for their nails from the comfort of their own home without having to spend a lot of money and time at the nail salon.

We offer affordable, high-quality professional manicure solutions that can be easily applied at home. Our goal is to help women express their own beauty and personality affordably and effortlessly. With Naild we want to challenge the traditional beauty standard and give women control over their nail care.

Customer-focused innovation:

Our strategy includes continuous innovation based on the wishes of our customers. We strive to offer products that not only address our target audience's lack of time but also fulfill their desire for trendy and appealing nail styles.

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